rlc-packaging.com English > Services > Research & Brand Building

Research & Brand Buildung

Our experience shows that we can support our partners in market research and branding at an early stage.

Building successful brands

Successful consumer brands are characterized by a strong brand identity with recall value. They meet the needs of the target group and attract attention. What's more, they captivate with added value. A customer experience, a social responsibility or an everyday convenience. If the brand becomes an experience, it gains emotional access to the consumer. Then there's a good chance the target audience will pledge loyalty to the brand.


What values ​​should your brand represent? What needs do you want to awaken in your customer? Which trends are relevant for your target group? Through targeted market research, trend screening and research into consumer insights, we work with you to analyze the market environment and develop the right positioning for your strong presentation. This basis is used to build the complete brand concept − from strategy to corporate design and packaging.