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Global Packaging Alliance (GPA) welcomes ZRP Printing & Packaging as a new member
Hanover/Zhong Shan, 26 February 2018 − The Global Packaging Alliance (GPA) accepted ZRP Printing & Packaging, a folding carton manufacturer, as a new member at its annual meeting in China in February. GPA representatives from across the globe have thus integrated another Asian partner who strategically fulfills GPA requirements in terms of service portfolio, target markets, and implemented technologies.
"With ZRP Printing & Packaging, we have gained an Asian market leader for GPA,” said Hans-Christian Bestehorn, spokesman and founding member of the GPA and managing partner of the rlc I packaging group. “Much has changed in the Chinese market in recent years − and ZRP provides exclusive insight. In addition to sharing knowledge, the partner's extensive brand understanding and state-of-the-art technology park contribute to the strength of our global alliance. ZRP offers many opportunities, especially for global brand management with a view to the Asian market."
ZRP Printing & Packaging is one of China's leading folding carton manufacturers. With $300 million in sales in 2017, the company is responsible for many FMCG-industry megabrands, including P&G, L’Oréal, and Nestlé. Founded in 1978, the owner-managed company is well-known for high-quality packaging solutions with widespread market acceptance. Playing an active role in the development of digitalization, ZRP relies on smart packaging with comprehensive service expertise.
"The requirements of uniform brand identity in different markets across the globe and fast product supply can hardly be met by a single company. A cross-border alliance is our answer to this problem. This why we are delighted to be joining the GPA," said Allen Zhao, Group Vice President Commercial of ZRP Printing & Packaging.
Global networking enables international FMCG market leaders to achieve a globally harmonized, efficient packaging management system for a uniform brand identity. The independent members ensure that they meet the requirements of the national markets. This is the key advantage for global product manufacturers. At this year's meeting, the GPA members reaffirmed their "Think Global − Act Local" strategic focus.