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PCD Congress 2015: rlc │ packaging group showcases Beauty-Prestige expertise at Paris trade exhibition
Hanover, 7th January 2015. Exquisite, eye-catching, sustainable and efficient: "Beauty Excellence" is the key theme for the rlc I packaging group at the PCD Congress, a trade exhibition for cosmetics packaging taking place 4-5 February 2015 in Paris. The company will be showcasing detailed solutions for premium product packaging in the Beauty segment at booth CB 11. A prime example of the highly-effective packaging designs created by rlc is the comprehensive "Corsage" concept. In January 2015, new Senior Sales Manager (Directrice des Ventes France) Marie Burel-Duton assumed responsibility for rlc sales in France, where the company is currently further expanding its presence. The geographical location of the company's prestigious AUG. HEINRIGS site in Aachen (Germany) gives rlc direct access to France and the Benelux countries.
"The trend towards premium products and sustainability in the Beauty industry demands distinctive designs, materials and technological know-how that can be implemented efficiently and effectively to meet different packaging requirements. Counterfeit protection is a key factor in the premium segment," explains Marie Burel-Duton. As the new Senior Sales Manager, she is responsible for building up the family-managed system supplier's presence in the all-important European Beauty market.
AUG. HEINRIGS, the rlc site in Aachen, specializes in meeting the specific needs of Beauty product manufacturers in the premium segment. "The close proximity of AUG. HEINRIGS to France and the Benelux countries enables rlc to optimally serve Western European markets," says Marie Burel-Duton. "In Aachen, we offer a wide variety of eye-catching and sustainable inline finishes based on sheet-fed offset technologies along with an ultra-modern rotogravure printing system. For counterfeit protection we have a technology that uses serialization and the fiber structure of the cardboard material to help manufacturers clearly identify their folding boxes." In Aachen, the system supplier has implemented lean concepts (Vendor Managed Inventory, just-in-time production) to ensure efficient manufacturing processes that are fully integrated into the customer's value chain.
Marie Burel-Duton was appointed to Senior Sales Manager for rlc in France (Directrice des Ventes France) in January 2015. She has been working in sales for more than ten years and has extensive experience in the cosmetics and luxury product industry: "rlc is a dynamic company that continually introduces new product developments. I especially appreciate the company's culture with its longstanding family tradition and strong customer focus. The exhibition in Paris offers great opportunities to meet with customers and prospective buyers."
Packaging efficiency at the point of sale depends on the interaction of four design dimensions: material, graphics, structural design and finishing. Based on these four levels, rlc is showcasing its comprehensive Beauty expertise at the PCD Congress. As a prime example of highly-effective packaging design, rlc is presenting its ingeniously holistic "Corsage" concept. Reminiscent of a slender feminine shape attractively laced in a bodice, this design is ideal as gift packaging for high-quality Beauty products. And from a technical standpoint, it can also be efficiently manufactured.