Smart packaging - the packaging of the future

Packaging is more than product protection – it provides information and assistance and creates a connection with the consumer.
Smart packaging offers a number of additional functions. Examples include blinking packaging that attracts attention at point of sale, pharmaceutical packaging that reminds consumers to take their medication at the right time, and electronic memory functions for quality control and traceability. Modified packaging can help prevent counterfeiting and make the product fully traceable. Consumers profit from these additional benefits – as do manufacturers and retailers.
Extended packaging

Extended packaging makes use of a barcode or an integrated RFID chip: The code is scanned with a smartphone camera and an app is used to call up additional i…

Extended packaging makes use of a barcode or an integrated RFID chip: The code is scanned with a smartphone camera and an app is used to call up additional information about the product, for example information for allergy sufferers.

Augmented reality

Computer-generated augmented reality virtually enhances a user's view of the real world, often on smartphones or tablets. There is no telling how far the ran…

Computer-generated augmented reality virtually enhances a user's view of the real world, often on smartphones or tablets. There is no telling how far the range of possible applications will go. Virtual theme worlds, contests or user instructions that pop up when a product is photographed or filmed are already in use today.

Track & trace

Track & trace is used to follow packages and determine the status of a delivery. Packaging elements can be tracked across
the entire production process.…

Track & trace is used to follow packages and determine the status of a delivery. Packaging elements can be tracked across
the entire production process.

Please contact us – we look forward to supporting the development of your smart packaging.