Innovation management

Packaging offers maximum space for brand communication and is a key factor in the marketing mix. Packaging design needs to appeal to consumer emotions on many different levels. That's why our innovations are not only creative – they also enable systematic planning and control.

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A team of specialists from rlc, brandpack, PAS Media and ZET Engineering works closely together to move creative innovations in the right direction from the very start.This enables us to be fully involved in all stages of packaging
development. Using a stage-gate process, we develop targeted packaging innovations oriented towards top market themes.

We also like to become directly involved in the innovation processes of our customers and suppliers. Chances are we already have an innovative solution to meet your needs – let's work together.