Modern communications take place via uninterrupted cross-media chains. Products and services need to be personalized in an interactive form to reach consumers and generate competitive advantages. At rlc, we are always on the search for innovative ideas about how to design packaging that creates a meaningful dialogue with the consumer.
A wide range of applications are now made possible by connecting a smartphone to barcodes and tags, or by photographing the entire package:
- Creating shopping lists
- Combining products that belong together
- Cross promotions ("this product goes well with...")
- Test reports
- Price and quality comparisons
- Augmented reality
Further information about smart packaging. More...