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rlc | packaging group, GT Trendhouse 42 and Heinz-Glas join forces

The "Moments of Gold" giveaway exemplifies how networks in the packaging value chain can create more effective premium solutions in the luxury segment.

Hanover, 14 October 2016. High-quality printing and finishing, and holistic brand awareness meet harmonized primary and secondary packaging design. rlc | packaging group, GT Trendhouse 42 and Heinz-Glas have formed a network to create exceptional premium solutions and efficiently meet the exacting demands of customers in the luxury segment. The three companies launched the "Monaco Connection" as part of LuxePack and presented their jointly produced giveaway called "Moments of Gold".

Packaging solutions for luxury goods are brand ambassadors that communicate with a particularly discriminating clientele. Networking in the packaging value chain is more important than ever to meet the growing needs of this target group. "The market for luxury goods is going to rely increasingly on the combined expertise of different areas of the packaging industry," says Stephan Bestehorn, rlc | packaging group managing partner. "We have created a network with GT Trendhouse 42 and Heinz-Glas to ensure a perfect synthesis of primary and secondary packaging and to create the best conditions for innovative premium packaging solutions with high-quality finishings. This is a one-of-a-kind cooperation and represents a real added value for customers."

The network brings together holistic brand awareness, comprehensive design and surface finishing expertise from a wide range of different printing projects and state-of-the-art production resources. The "Moments of Gold" packaging exemplifies this collaboration. Heinz-Glas designed a crystal-clear glass bottle for the primary packaging. rlc and GT Trendhouse 42 then produced the folding box packaging to go with it.

The secondary packaging is based on the holistic ‘Carving’ principle developed by rlc especially for the luxury goods industry. Two interlaced layers of material are punched out to produce an irresistible 3D effect. Matt/gloss effects and gold-colored Iriodin pigments create a premium look and feel, and there is ample space for additional communications with lettering printed on the inside. Detailed finishings on the glass bottle underscore the patina of elegance and sophistication. The "Monaco Connection" brand logo is presented in a ceramic aesthetic, and gold glitter pigments tie in with the secondary packaging.

The three companies presented the packaging as a giveaway at their first jointly organized "Monaco Connection" event at LuxePack in September. Each "Moments of Gold" packaging had another very special feature: Gelsenkirchen-based artist Christian Nienhaus decorated them on the inside, making each trade show gift truly unique. For next year's "Monaco Connection" giveaway, interested parties are invited to get creative in the "Innovation meets Reality" competition, open for entries until 31 October 2016.
Further information is available from the event website www.monaco-connection.com.

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